Sales copy that makes your dream clients say “I’m in” faster than they finish their iced coffee

In a crowded market, it’s not enough to be the best, you have to communicate it. With clear, strategic copy that sets you apart and magnetises your dream clients.

You change lives for a living.

You’ve built something meaningful.


You’re great at what you do.


You’re deeply driven by purpose.


Your clients love you. They rave. They refer.


But there’s just one problem (not 99, thank goodness):


Your copy isn’t doing you justice.


You’re not reaching the rest of your market—beyond referrals and your warm little corner of the internet.


There’s a whole wide world out there, full of dreamy clients who need someone like you...


But if they don’t know what makes your offer different from the others?


If it’s not clear that you’re able to help them?


They won’t hire you.


You’re so ready to expand your reach, grow your brand, and step into full visibility.


You’ve done - and keep doing - the inner work. You get the power of transformation.


You lead yourself. You lead your clients. You lead your team.


Now it’s time your copy led, too.

Right now, your messaging is… fine.

And you know “fine” doesn’t cut it any more.


It’s not that it’s wrong. It’s just not quite right.


It doesn’t clearly communicate your value, depth and your edge.


You’re constantly tweaking and overthinking every sentence.


Every time you try to put your brilliance into words, you end up…


🔘 Blank-screen-staring until long after the ice in your latte has melted

🔘 Hitting backspace 147 times like it’s a gym rep and your pinky is in training

🔘 Word-vomiting something that feels basic


You’ve poured so much time (and a whole lotta money) into your business.


But your message?


It’s flat Coke. No fizz.


Something’s missing.


The messaging that sounds fine but doesn’t quite land?


It’s costing you time, energy, dream clients, and quite frankly, your sanity.


You’re done being the best-kept secret in your niche, when you should be the obvious choice.

You want clarity. Depth. Precision.

You want copy that captures your soul and sells out your offers.


Because scaling your brand beyond referrals and your existing audience means stepping into new waters:


Funnels. Paid ads. Cold traffic.


A new level of visibility.


And you know this means one thing:


A new level of messaging.


Your copy needs an upgrade.


From economy to business-class.


You’re so done with DIY copy era. (it served you for a while - not any more.)


You're calling in an expert who can meet your heart, soul and your brain.

You’re ready for bigger, bolder and better sales copy.

Messaging that sets you apart in a saturated niche.


Words that do the heavy-lifting for you.


Copy that attracts empowered dream clients.


It’s time to channel your innermost authentic voice and let your copy lead.


Because you’re the Birkin. You’re the original. You’re uncopyable.


And with the right messaging, your dream clients will see you for the one-of-a-kind you are.

It’s about time we met!

Welcome to my world of realistic happily-ever-afters.


I’m Jasmine, your personal Fairy Godmother of Messaging.

I’m a copywriter and messaging strategist with a thing for birds, books, and a healthy dose of badassery.


As an INFJ empath, my superpower is helping soul-led coaches like you turn “fine” messaging into magnetic copy that:


  • 🔘 Mirrors your dream client’s desires.


  • 🔘 Reflects your brand's soul and your unique voice.

  • 🔘 Sells out your offers - without sacrificing your voice, values, or your sanity.


After 12+ years in marketing and working with dozens of clients across 20+ industries…


I’ve created a signature messaging system that helps you find the words your dream clients didn’t even know they were waiting to hear.

Ever heard of

mirror neurons ?

They’re the reason you cringe watching influencers do wild, unhinged things on TikTok...


Tear up when Mufasa dies and leaves Simba behind...


And why you instantly resonate with someone who shares your past experiences, values or even your freckles.

Mirror neurons fire when we observe someone else experiencing something - as if we’re experiencing it ourselves.


This is the same biological mechanism that fuels empathy, connection, and the infamous “I feel like you’re in my head” response.

And that’s exactly what we do with your messaging.

Introducing…

The Mirror Messaging Method™

Mirror, Mirror on the wall, who’s got the best messaging of them all?


That’ll be you, after our work together.


We’ll use behavioural psychology, the voice of your dream client, and your unique story to craft copy that activates your dream client’s mirror neurons.

We reflect their hopes, frustrations, and desires… in your voice.


So when they land on your page, see your ad and open your emails?


They feel understood. Heard. Seen. Safe.


And they know, deep in their bones:

“This is for me.”


It’s not just words that sell. It’s words that connect on a visceral level.


People don’t buy from brands that don’t understand them.


They buy from the ones that get them.

If your messaging doesn’t show that you understand their problems and desires, then how could they ever believe you have the solution?

That’s the power of mirror messaging.


From “fine” to crystal-clear copy that magnetises your dream clients

The Mirror Messaging Method™ is my signature messaging system, rooted in psychology and human behaviour, designed to reflect your dream clients’ beliefs, desires and doubts better than they can articulate themselves.

So by the time they hit the end of your landing page, they’re already sold on YOU.


No recycled formulas. No sounding like the coach next door.

Just clear, compelling copy that builds trust, sparks desire and leads to that one highly-anticipated moment where the right people say:

“I don’t know what it is about you… but I’m in.”


It’s messaging that creates the ultimate “It had to be you” moment.


It’s you, fully expressed.


It’s them, deeply understood.

Ready to Write Copy That Reflects Your Brand’s Soul and Sells Out Your Offers Consistently?

Your messaging glow-up starts here.

Let’s co-create messaging that doesn’t just “sound good” but moves people.

And makes your dream clients feel like it was written just for them.

Apply for a free Messaging Audit and let’s uncover the magic already inside you.

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